Advertising Week Europe #AWEurope was trending on twitter this afternoon for London area. The european heavyweights of advertising were present. The venue was the prestigious Bafta but not suited for large conference crowds, especially on a wet day. The one thing Advertising Week Europe had going was it’s engagement with audience.
The common takeaways were predictable stuff like more transparency, video ads being shorter, big data, balance of pull and push etc.

I was speaking about blippar this afternoon under next in mobile category with qriously, snaptag, and touchlive.

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