Prince William and Duchess of Cambridge Kate Middleton visited New York first time in their lives this December. I had the honour to meet them individually on two seperate occasions. Meeting Kate at a private lunch at consul generals penthouse was a surreal experience as its a rare treat to speak with the royals informally… Read More


This was my year of hat-trick keynotes at Mobile World Congress, Barcelona. Definitely had intention to impress but wasn’t clear till late winter what will I be showcasing. We at Blippar were experimenting with Glass now for months with limited success as its a low powered device and struggles with data processing. Our top R&D… Read More


Augmented reality is still in it early stages of adoption, but its showing all the symptoms to be the 8th mass market medium. In 2014 we will see first usage of augmented reality with 4D. AR platforms like Blippar are already doing sophisticated 3 dimensional content experiences which get activated from physical objects like a… Read More


Advertising Week Europe #AWEurope was trending on twitter this afternoon for London area. The european heavyweights of advertising were present. The venue was the prestigious Bafta but not suited for large conference crowds, especially on a wet day. The one thing Advertising Week Europe had going was it’s engagement with audience. The common takeaways were… Read More